Alzheimer's is a condition close to my heart, the below was for Alzheimer's Research UK.
BRIEF: Struggling to find the right word is an early sign of Alzheimer’s disease. How can we communicate this?
IDEA: Utilise the platform that everyone is talking about. Wordle.
EXECUTION: Our Wordle-inspired design created ads that the audience had to complete in their minds, featuring common nouns that someone with the symptom might struggle with.