We were fortunate enough to win the UK competition hosted by The Guardian, even being the first creative team in health to win.
BRIEF: In its most competitive year, we had 24 hours to create a print advert that inspires people to donate to youth homeless charity, DePaul UK.
IDEA: Inspire them with real success stories.
EXECUTION: This idea would start with print adverts and then roll-out into ambient blue plaques, placed in public areas. Firstly, we would use celebrity stories (e.g. Charlie Chaplin, Ed Sheeran etc) and then move onto DePaul UK success stories.