We were fortunate enough to win the UK competition hosted by The Guardian, even being the first creative team in health to win.
BRIEF: In its most competitive year, we had 24 hours to create a print advert that inspires people to donate to youth homeless charity, DePaul UK.
IDEA: Inspire them with real success stories.
EXECUTION: This idea would start with print adverts and then roll-out into ambient blue plaques, placed in public areas. Firstly, we would use celebrity stories (e.g. Charlie Chaplin, Ed Sheeran etc) and then move onto DePaul UK success stories.
Back to Top