We were fortunate enough to win the UK competition hosted by The Guardian, even being the first creative team in health to win.
BRIEF: In its most competitive year, we had 24 hours to create a print advert that inspires people to donate to youth homeless charity, DePaul UK.
IDEA: Inspire them with real success stories.
EXECUTION: This idea would start with print adverts and then roll-out into ambient blue plaques, placed in public areas. Firstly, we would use celebrity stories (e.g. Charlie Chaplin, Ed Sheeran etc) and then move onto DePaul UK success stories.
![](https://cdn.myportfolio.com/8706f54a-c7e3-47a3-9bb6-fff5a9795990/09639947-7e50-40cc-b2eb-bea31b24754d_rw_1920.jpg?h=ddf94eb467be9067bfdeb795c8fb716e)
![](https://cdn.myportfolio.com/8706f54a-c7e3-47a3-9bb6-fff5a9795990/3cd4c82c-5a26-49ea-88e7-0511318384b4_rw_3840.jpg?h=3250e7b4f07c8a84580a71d40843de95)
![](https://cdn.myportfolio.com/8706f54a-c7e3-47a3-9bb6-fff5a9795990/9bc3f39c-1f75-4a16-853a-feeb0d67eb6b_rw_3840.jpg?h=083f489a155915e5e45cad597d3ea9b3)